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Media mania is the fashion of the day ,everyone wants their piece of limelight and exposure towards media. From a person who buys a new Smartphone to the person who has a social media account, its media that gives them immense pleasure while they kill time and even makes them feel acquiring certain status even in the internet world. In the real world people assert others by way of economical conditions and material luxuries ,here in the online kingdom a person is judged by his attributes that he emulates via the internet medium ,the amount of buzz she or he creates with these modern tools of the web(Twitter,Facebook),Although some of them may be popular in the real life and that reflects in their online indulgence but for others its sheer online power they exhibit to their audience through whichever web technology they wield. They might be socially interactive, intelligent individuals depicting their marvel in the social medium or pure extroverts only in the Online world(Like me),Whatever, everyone has their place if they have an access to the internet. Among all the stuffs that the world wide web has to offer social media is the most sought one and the most attractive one, majorly to the young generation who are exposed to it ,even at a very young age.(Internet Prodigies or problem).Everyone is armed with an Smartphone with multimedia features that has abundant access to internet and social media (some of them have built in apps).These Social media had even played centre stage in recent uprisings and revolution in the Arab nation(U.s.a has no influence), major reason for crowd pulling as well as a weapon for exposing ground realities up to date. Some of them acted as a real game changer in the political scenario and some of them fell short as deterrents to their user.
People want to share their experience, organisation are looking to market themselves to their target audience, Government wants to curb freelancers, nah government also wants to reach far-flung areas to promote their causes and issues, there are celebrities ,key intellectuals, Online print media, politicos and other various international organizations makeup today s internet social media. Everything revolve s around them and depicts the order of the day. The social media is a actually a boon to the present internet generation(I belong to the Orkut era ).Well What you know? it also has its darker-side which is not pretty enough(uglier than USA s Gun Laws).
The Social media Baby of Mark Zuckerberg,well from a Mash up site to a site capturing the imagination of internet youth all over the world , well I don’t want to put up stats to prove it ,you know it ! Besides we are all part of it ,whoever is not I Envy your privacy that allows you untracked life in this modern world! The face book interface allows all multimedia contents to be shared with ease.
This prompts the users to share videos, photos and status updates in their day to day routine(part of their real life),people just can’t avoid it ,they have these urge to engage in face book. In this frenzy they kind of loose out their normal life which might be actually socializing as usual in real-time with family and friends (FNF in abroad are ok).They embedded these in their day to day activities as exercising, gardening, cooking or breather their home (Some of these activities might have diminished or they might find it uninteresting).
Well, I don’t do drugs ,Worst I do face book every day every week and every silly hours of my precious real life I invest in these virtual world that I am addicted. Most of them don’t seem to notice their behavioral changes as well as their recent health issues, directly proportional to the usage of Social Media. (Back problems, eye soreness, obesity and ortho problems).Long hours of burning Internet MBs don’t help burning calories around your hip or waistline decrease.
People are outraged that the government is curbing with anti social media laws and adding barriers to internet freedom, what they fail to understand is that they are voluntarily giving up their privacy without thorough knowledge about the idea behind Face book, which has more information than your parents about you (not higher than Google),coz you present your most private scenarios of your life in the internet world. They track your usual places that you visit or visited(Remember the Location option that you give),they have visual identification of yourself from every possible angle that your friend might have captured you smiling for her or his Smartphone(They have your contact list) and uploaded it as mobile photographs. Apart from that you clearly give up your like s and dislikes via status updates ,Like and Share buttons and even apps that you access collect your personal information(Farmland might be reaping big time with your information than crops that you grow online),most importantly these are third party applications created by individuals (your info is even out of FB).
Now what? the number of pages you like ,the kind of shares or the specific likes that you prefer or comments that give is analyzed on a daily basis by the moderators of these pages(I’m one among them).Some of the more premium pages lure you with ads and topics related with their business! Face book actually runs on ad revenues and you build upon that to give more profits to ZuckerBerg.(22 US $ a Share).Who cares ,I like and share my favourite pictures of myself and others for want of killing some time in a daily basis. At the end of the day we end up in some tracking Orgs Database, Third party guys who reap ad money s out of us and ultimately Face book which gets our Data for free and entirely legal manner and sells them to big corporate for huge profits (Imagine a Big chunk of Data analyzed about people all over the world),big advantage to market forecasting to MNCs banking via internet and social media!

Social Media doesn’t reward you.

Next time you login out there ,simply tell your friends that you like chocolate cookies with vanilla ice-cream(make sure MZ doesn’t eat his Desserts out of you) Remember even if  you Deactivate your account permanently Face book can retrieve your data from their huge Database servers across continents.
The name suggest s as short as sound of a little birdman short haiku and a limited Soliloquy. With 114 characters tweeples rule the world with their fingertips and typing speed. The whole idea behind this is creating views and endorsing views in an interactive atmosphere inside the environment. Its more specific and not wavers as Face book which largely deviates and consumes a lot of memory for various multimedia content. It caters to users both in tailor-made feeds as well as sensitive feeds(which actually allows you to view the dark side),If your evil enough already you will be indulging in only darker personalities like you. If you are not(like me :D)Ying Yang person you might see flip flop opinions that might naturally come to you or you might end up with them. The hash tags depict the order of the day(tweeples create all kinds of Hash)They might vary according to regions and your preference.
Indian perspective
From the recent uproar against the government to the violence against women has been the most prominent discussions in this micro-blog.
The right winger s openly abuse people and harass openly even in social media(imagine when  you meet these guys in real life),they come in all forms Lawyers ,TV-Anchors who question the government as though they are supreme enough and pure as angels, Most irritants are those who have large followers but still misuse their popularity with tweeples by abusing people who don’t endorse their views(Some of them highly esteemed professors and educated individuals)They actually mingle their political views with whatever hash tags that might be trending that day to reap more traffic or endorsements from naive followers!
Some of them are Online print media Editors who talk all the rubbish they write in their magazine in the social media also! Mostly western journalist s don’t indulge in bickering or quarreling over their inefficiencies pointed out here in the twitter medium but Indian journalist s pick up one or two issues here and there to keep their vested interests alive and their Channels TRP !
The politicians ,TV Anchors and other intellectuals make it a point that they only respond to questions which shows them in good light ,if someone asks a righteous questions or a neutral question they just ignore or turn the heat on us saying End of Conversation ! (Hello?)

Freedom of expression 

The so called freedom of expression is only used to abuse and to write foul mouthed words to satisfy their individual lust towards hurting someone mentally. The rest of them tweet about cricket fiasco s and bollywood reviews mixed with good old sarcasm which might sometimes a humiliate a leader of the nation or a celebrity or an specific individual!
There are political parties creating rumors on both sides (ruling as well as opposition parties).There are some who offer ground realities from their region, but mostly it depicts the average Indian Scenario (Forget the Northeast, South and the far North)Mostly it is an reflection of the upper riparian State mindset and none for the rest of them as they don’t exist in the social world as well as the real world according to them! Highly hegemonic and supports outright chauvinism!

Pro s of  Social Media

  1. The ability to transfer an information right from the streets (via mobile connectivity)
  2.  Blood banks and other charity related works
  3.  International welfare organizations awareness programs and other domestic government initiatives
  4. Information regarding natural disasters
  5. Twitter goes directly to the topic rather than circumventing the issue
  6.  Interface to get a picture of National internet mood as well as world mood (their perspective)
  8. §  provides direct medium with world leaders and national leaders (you can sometimes question these persons on a issue)

 End of Part 2 Media Machismo…

Media Machismo

Today the world is fast turning into a technologically abundant place ,the urge for reducing time-frames and man s over-dependence on inventions have radicalized and changed the living culture of everyone s life in the last half century towards development and for better living conditions. In a lighter vein you can separate a  human being from another one but you can’t separate a human being from technology ,an invention of the future, a device for daily use ,a medium for expressing one ‘s will and wish. Scientific advancements and research works have given this wonderful boon to today s Humankind(Einstein might not be happy with weapons culture this world has embraced after WWII).Long ago when cave women and men existed in this world nature and its resources were subjected to their submission as their tool for power and for survival in their primitive environment(Though not polluted).They wielded everything that nature can offer to them from fire to weapons matching the order of that period and that day. Similarly today everyone is armed with technology in their day to day life until their days of life in this planet. Whether they wield it as a weapon or tool for development solely depends on their souls ! 


Before I go there , Women and Men are equal irrespective of their gender difference ,there s no scientific evidence claiming one gender is inferior to the other or vice versa (even if there s one I don’t give a damn),the point is that this society has stooped to such level that female gender is exploited at every medium of this Society whether She is powerful or powerless they are given the same impure treatment at the behest that it’s an accepted part and parcel of the Society they live. This country has a N number of  Female Goddess across various religion without any life(I am an atheist) which they respect and worship but on the other hand they fail to respect or worship the living Goddess who gave birth to them ,one who ruins her life for them and the one who sacrifices her dreams and passion for this cruel Society! Why do I say this,coz I feel it is my duty to inform you or highlight this misery we have brought upon an fellow human being inside a social structure such as One that we live !











If you think a 3 hour commercial movie is influencing you negatively, I pray for your speedy recovery from this Maya ! No wonder they called the television set as an Idiot Box for no reason. Gone are days you can actually relate the programs and broadcast ed contents of a channel ,reason being they kept it simple and appealed for a cause (something not nefarious).Today they roll on like a dice in a Casino ,moving towards only money and profit margins caring less towards audience concerns and sometimes trapping them inside their greedy box. The order of the day for entertainment is Soap opera s and Reality Shows with extra creative directors. Lot of screenplay s revolve around evil men and women plotting evil things against the protagonists of the show, this may involve social violence against women(no caution notes regarding violence) ,drinking male characters with harmful effects of Drugs note all over their chest and waistline(whichever is permissible even after exposing the whole drug act),which then moves on to portray illicit relationships with championing theme and sometimes justifying their actions, with background music blaring with high pitched tone s and high decibel levels (emphasizing threats) will beat even digital Dolby effects on theatres all the above is given at your home in your personal space with much hype and fanfare in less than an hour every single day ,every week right at you ,at your family and kids, but you remain the same naive spectator to all this ,because it brings a whole lot of that crap packaged as family friendly entertainers (you might be watchful for bloody violence or adult contents)you miss the game when they bring you a story like the above which does not involve the commonly loathed subjects rather it circumvents your thought process to a whole new level.(what was that movie again? forget that!)


Reality Shows:



Nach Baliye


Nothing significant here, it’s like you put all the show off s in the town under one big roof, they range from Dance shows ,Quiz shows, Talk shows ,Cooking Shows and some adventure .The grammar for Dance shows goes like ,ruin a good movie song or even a bad movie(even worst)song to unimaginable choreography right under the guidance of top choreographers from the Silver screen, too shiny you think ,no they run the show with their own dance school students and even produce their own shows ,at some point the these dancers are made to beg for your support ,please vote for us ! (more pleasing than our avg politicos) nah they are just asking you to fill the coffers of their sponsors so that they can run their show via Sms by Vote bank politics, same with Singing maestro s they will be praised and diced just for your cause, they pour them all the classical notes and Ragas s which is not your cup of tea(that when they strike you harder for more reality)for non classical songs ! in the end they overdo everything with  some nice flashy theme .




I will give you a one liner for the rest of the shows…. 
§  Quiz Shows = you Actually have to give bribe s to get your prize money


§  Talk Shows = The moderator of the debate is the sole participant and who cares about your opinions
§  Cooking Shows= For Every recipe they make ,if you want to make one ,you had to buy groceries from Europe or North America(no problem)


§  Adventure Shows = Well what you know, they give dubbing to shows from your own language sometimes with subtitle s






Breaking News :  Get Flashy and Trashy





Talking Point
After all that we move on to the next obstacle , the NEWS segment , the real #Paid -Media , (no not your cable bills or DTH bills ) this is free(Then why do you blabber “Paid Media”) but someone pay s over the counter for your service, only for your service ! this involves no external manipulation ! So what do they do ? Let me explain you with some shoddy example s (they might be real coz they’re Paid)
Say If a Tango state is ruled by an Alpha Party and you have Some D disease affects that people and even lot of them dies ,that when (This looks like a job for PM, Nah Paid Media !)these righteous printing freedom guys(NEWS Channels) jump in, they lobby with the Tango state and at the end of the day you get headlines like Ishant Sharma is dropped out of team (feeders and headers of the NEWS) Tickers have separate rate, WOW ,you can have seasonal offers on current affairs ,scams , media rampage on a political party or even malign a guys name and make him retire from International Cricket ! This is democracy ,you have to be secular even in doing business and its purely legal unless they end up in jail (ZZZZ) extorting money from corporate companies! Even though they don’t have any right to probe any legal mediums they do it in the name investigative journalism and add controversy to trivial issues! They cover Military operations against terrorists in live telecast and even when a Women s modesty is questioned they tend to record it all in the name of freedom of press and for the public scrutiny(as if they subscribed for that).Paid Media has no limits or anything called ethical journalism, they stand for their TRP Ratings and fight for the same with repeated telecast of the same subject of News among various NEWS Channel at the same time ,as if the entire country has nothing to report except for that !Every News Channel in the National medium is either owned by politicos or get Kickbacks from Big shots of the corporate world or the political world(What’s the difference, They are all Paid Media).They have some ironical Showstoppers like
(Name of their Programs)…..                                       


  • The Buck Stops Here (Where Else then? in your Coffers) 
  • Devil’s Advocate (Yep no doubts about that either)
  •  Left,Right,Centre (We support all political parties while they bundle in Kickbacks)


It Doesn’t even give you a pleasant view either, when you go for a channel in your TV it looks as if you ended up in some Spamming website  with ad pop ups, Nothing like any NEWS Channels ,for that you definitely need a time machine , if you aint got one ,then Believe it or not You’re in BREAKING NEWS world where you get NEWS for more than what you paid and it aint worth it ! 
§  End of Part 1 Media Machismo

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